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Video Production: Crowdsourcing vs Hiring Direct

  Crowdsourcing has quickly become one of the most powerful tools for businesses of all shapes and sizes when it comes to things like graphic design, branding and content creation. Over the past few years, we have seen several platforms with the sole purpose of crowdsourcing video production pop up. Is crowdsourcing video production for […]

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How Much Does Corporate Video Production Cost?

Short Answer: It Depends A few months ago I was asked to write on the topic of “how much does a corporate video cost?” for the Globe and Mail (you can read that article here) but while that article touches upon many of the major factors involved, it doesn’t get into the specifics of rates […]

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5 Reasons Why Man Of Steel Will Be Epic

Okay, so we typically use this blog space to talk about video, social and marketing trends but with the theatrical release of Man of Steel just a few short weeks away I had to say something. I watch a lot of movies (and movie trailers) but I have not been this excited for a movie […]

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The Pitch That Changed My Life

The Back Story It had been been 8 months since I had the crazy idea to quit my cushy corporate marketing job, invest my life savings into a video camera, some microphones, a light kit and start a business. It was 2009, I was 26 years old and I was going to build Toronto’s best […]

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Gumball 3000 Rally: Supercars Make Sexy Content

The Gumball 3000 Rally made a brief stop in Canada last week, visiting the Skylon Tower in Niagara Falls on their way to an overnight destination in Toronto. With literally tens of millions of dollars worth of exotic supercars (Including a Bugatti Veyron, a Lamborghini Aventador and a McLaren) in one parking lot at one […]

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Exotic Cars, Fitness Models and Dubstep…Oh My!

Okay, so we got to shoot a behind the scenes video for “Exotic Car/Fitness Model Calendar Photo-shoot with Affinity Luxury Car Rentals and Fitness Star International a few weeks ago. Needless to say, our cameras captured some incredible images and after going through the footage we came to the conclusion that one video was not […]

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