On March 28th, Google had a very quiet test launch for a social feature that could make a lot of noise in the SEO world. Test users (and soon to be everyone else) will now have the option to “+1″ web content they come across. This will be linked to their Google Profiles Account (which [...]
Although we are a web video agency, we like to post on different marketing concepts that we believe will help a business with their bottom line. Local Store marketing is the specific targeting of groups or individuals within a specific trade area of a local business or restaurant (Typically 5-6 km radius). LSM creates ongoing [...]
Online video is an excellent way to promote your business online, but are you employing the proper tactics to achieve your desired result? I just read an interesting article on reelseo.com that sums effective video marketing into three categories, so I thought I would share. #1) Viral Video (Located outside your website) To start, viral [...]
I just came across an interesting article on reelseo.com about the future of online video SEO (Search Engine Optimization) and I thought I would share some of the key leanings from it. For those those who arn’t web developers or online marketers, SEO is the process used to obtain a high rank on Google’s organic [...]
Pepsi announced last week that it will be pulling its television spots for next years Superbowl. Instead, they will be spending their money on a new marketing effort, which is mostly online. This marks the end of a 23 year run of Pepsi running Superbowl ads. You can read more about it here. This is [...]
When I first sit down with a new client to discuss what kind of video marketing strategy is best for them, the topic of viral videos often comes up. They want to know if a viral video can help their business. The answer: It depends. What does going “viral” even mean? Before we discuss if [...]
