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Yesterday, Youtube  announced  on their official blog that users can now upload 1080p HD videos and share the high definition glory with friends, family and in our case, clients. Previously the maximum that users could upload was 720p which is not considered true HD.

Read the whole announcement here.

This is extremely exciting news for those of us who produce online video. Youtube is by far the biggest video sharing site on the internet, with about 40% of all video’s watched there. To put it in perspective, the next closest competitor is at about 2%.¬† For those of us that shoot all our footage in true HD, we can now showcase our work in the form it was meant to be seen on Youtube.

This is also great news for businesses that plan on using video for marketing purposes. For example, if your a restaurant owner, imagine showing your signature dish in stunning high definition. All the vibrant colours and textures will show through in crystal clear detail. It will make your food look as good as real.

This really goes to show that online video production has evolved to the next level. The technology for showcasing video work has now hit the mainstream. As business owners ourselves, we embrace this technology and understand that we need to keep pace with technology or be left behind.

You should be able to start viewing true HD video’s on Youtube in the next couple of days. All we can say to that is…enjoy!

Chris Stasiuk

Author Chris Stasiuk

Chris is commercial director and founder of SVG, a Toronto based video content agency.

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