I just came across an interesting article on reelseo.com about the future of online video SEO (Search Engine Optimization) and I thought I would share some of the key leanings from it.
For those those who arn’t web developers or online marketers, SEO is the process used to obtain a high rank on Google’s organic listing (non paid). What this means in English is: The process that gets your website coming up as high as possible on Google. This process is based on algorithms with the ultimate goal of sending the end user to the most relevant and engaging content.
Traditionally, Google was thought to use approximitely 120 variables to rank websites. With the popularity of rich media and “engagement” objects (things that users can engage with on your site like video, mp3’s etc…) it is thought that that list has grown to over 200 variables.
An interview conducted with Bruce Clay (Basically and SEO Legend) revealed his thoughts into how not having video on your website in the future means it simply wont rank on Google.
What does this mean for your business?
If you don’t yet have video on your website, fear not. We have not yet witnessed a significant impact on search rankings, as so many websites have not upgraded to video. This is however quickly changing, as so many websites continue to upgrade and add video to their mix.
Once Google starts to rank sites based on engagement objects, the sites with video will rank high and those without it will rank significantly lower. This means that if your competitors have video on their site (and soon enough, they most likely will), they will be found by customers and you will not.
As a business owner myself, I will certainly be adding video to my site. When operating a business, anything that can get me seen before my competitors is worth its weight in gold…luckily video is now really affordable for any business, so it just makes sense to use it.