18 Titillating Ways Video Marketing is Bringing Sexy Back to Business

Online digital video ads received a record-setting 13.2 billion views in March 2013 (That’s not a typo). In the new and emerging market environment, your business is either onboard with online or you’re left sitting on the tracks watching the party leave you behind at light speed.

Here are some other eye-opening, jaw-dropping reasons why you need to get visual with your video marketing strategy, quickly:

1. 100 Million internet and social media users are exposed to online video every day
2. 20% of viewers will click away from a web video in 10 seconds or less, 30% in 30 seconds, 45% in 1 minute and 60% by 2 minutes
3. 50% of corporate executives watch business-related or corporate videos a day on YouTube, 65% of them visit the marketers website after watching – Forbes
4. 500 years worth of YouTube is watched every day on Facebook
5. Market share of digital video marketing is 45.4% (the average user watches 32.2 videos online per day)
6. Videos are shared 1200% more than links and text posts combined
7. Optimized branded video in marketing emails increased click-through rates by 200% in 2012
8. 64% of shoppers make the decision to buy after watching a product video demo
9. Share of trending videos in Q1 2013 by sector:
• Entertainment 29%
• Consumer Goods 25%
• Tech 17%
10. 84% of viewers established importance of key messaging in marketing studies (2012) after watching professionally produced, branded video
11. One minute of video is worth 1.8 million words – Forrester Research
12. 90% of online shoppers report that product video is helpful in making a decision to buy
13. 6mins 49sec is what the average YouTube video clocks
14. 59% of business executives would rather watch a video than read text
15. 50% of smartphone users watch web video on their devices
16. 70% of YouTube traffic comes from outside the US
17. YouTube is currently the second most widely used search engine (above Yahoo, Bing etc.)
18. Gagnam Style is still racking up an average of 15 million views daily, on its way to breaking the 3 billion milestone

Check out some of our favorite video campaign picks below. Get ready to get relevant with a video marketing strategy and snag your piece of that sweet, sweet internet pie. Why shouldn’t you captivate billions of people?

http://youtu.be/FHtvDA0W34I http://youtu.be/vqSlIrjxnDo
http://youtu.be/uTfXHRK_EJs http://youtu.be/ZUG9qYTJMsI
http://youtu.be/Y4MnpzG5Sqc http://youtu.be/owGykVbfgUE
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References:
www.comscore.com
www.videobrewery.com
www.forbes.com/forbesinsights
www.forrester.com
www.emarketer.com
www.signaturevideogroup.com
www.marketingcharts.com
www.digitaltranscendent.com
www.adage.com
Brad Dicks

Author Brad Dicks

Brad is a business communicator with a penchant for anything digital. In his exploration of content development, social media strategy, technology and training, Brad has produced hands-on programming for national brands, such as: Loblaw Companies Limited, Apple Canada, Encore Market Engagement and the Music Industry Association.

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