Whether you’re working in the film industry or you’re a creative director at an agency, there is a fine line to walk when it comes to working with clients. Creatives are all about the art and have a particular vision of how they want a film to look, feel and sound. For clients, they want results and might not see things the same way, or have a different vision of what the film should be like. Creatives have a story to tell and understand the need for tonal changes and a rollercoaster of emotions throughout in order to create a successful film. But when the client just isn’t getting it, when do you draw the line between art and business?
A little over a week ago, we had the gracious pleasure of being awarded with another trailer for the token bad guy super hero movie of the summer, Suicide Squad. If you’re not familiar with the series, it follows a few of the most dangerous and villainous characters of the comic book era, including Harley Quinn (Joker’s leading lady), Deadshot (enter Will Smith), Enchantress (super model Cara Delevinge) and a high-stakes rendition of the Joker (braved by Jared Leto).
Ever since the release of the highly anticipated Batman v Superman: Dawn of Justice, which received copious amounts of negative feedback for being “too dark and gloomy”, viewers have begun to wonder if the same is possible for Suicide Squad. The movie’s first full trailer was released back in January and began with a serious tone before flipping entirely to laughable scenes cut to create a lighthearted tone with Queen’s Bohemian Rhapsody murmuring along in the background. Rumours began to swirl and many viewers were under the assumption that all of the jokes and humour had been used up in the first trailer.
A few weeks later, viewer concern heated as reshoot rumours of the film surfaced. Viewers across the world were terrified that the blockbuster movie had been ruined before it was even released and trust in the ever-creative David Ayer diminished ever so slightly. Let’s not forget, Ayer has been part of a few very big movies, including Fury, starring Brad Pitt, End of Watch starring Jake Gyllenhaal and Training Day with Denzel Washington, so it’s extremely unfair to shoot down his next film without even giving it a chance.
— David Ayer (@DavidAyerMovies) April 11, 2016