Over the years there have been several perfect examples of influencer partnerships. For every success story, there are dozens that had the rest of us scratching our heads wondering how and why a brand chose to partner with a key influencer. To acknowledge the great work brands have done vetting influencers and finding perfect a perfect fit for their campaign, we’ve compiled a few partnerships that made sense right from the get-go and didn’t even make us think twice. These aren’t in any particular ranking or order, but they’re some of our favourites.
David Beckham & H&M
For a worldwide brand, you need a worldwide star. A superstar, to be specific. One that has probably been to almost every country on the planet and one that understands the brand as good as anyone. David Beckham is the poster child for H&M, just like Marky Mark was for Calvin Klein years ago. H&M’s clothing is trendy and stylish and appeals to metrosexual males and females and people looking to catch a few eyes when they walk down the street. Beckham is full of tattoos and basically made the undercut what it is today. Beckham is Robin and H&M is Batman. They each have their fanbase and if you like one, you’re almost guaranteed to like the other. They can easily survive on their own, but when they’re together, they’re much more POW-erful.
Ellen DeGeneres & Covergirl
Skin care and personal hygiene products are much different than apparel, food, or virtually any other brand category. The reason being, there’s so many of these products out there at such a wide price range that it’s almost impossible to believe any of these big name celebrities would actually use one of these products. The exception to the rule, however, came several years back (and to this day) with Ellen and Covergirl. Ellen has such a fun and charismatic personality that meshes almost perfectly with Covergirl’s image. They don’t take themselves too seriously and it’s actually pretty easy to believe Ellen actually uses the product. When it comes to comparison, is it actually possible to compare these two to anyone other than Dory and Nemo from Finding Nemo? Maybe because Ellen IS Dory, but hey, at least one of them is getting a sequel.
Les Stroud (Survivorman) & Hudson’s Bay Company
For those that know me, I’m a big fan of logic. I’m also a big fan of Les Stroud but I assure you that didn’t weigh my decision when choosing to include him in this post. For those that don’t know, Les Stroud is a survival expert and outdoor adventurer who made a name by himself when he went into the northern Ontario forest to survive alone living off the land for seven days, whilst filming the whole ordeal. The Hudson’s Bay Company is one of the most iconic pieces of Canadian history, and it only makes sense to partner with the man who has spent more time exploring Canada’s outdoors than any other person in the 21st century. To me, this partnership screams Han Solo and Chewbacca – they’ve both been around for a very long time and when you see them, you’re bound to recognize them.
Sure, in retrospect these are big-name partnerships, but that doesn’t make them any more or any less special. Influencers, regardless of cost, should convey the brand’s purpose and messages without having to try too hard, and these are three examples of people who do just that.
What do you think are some of the greatest celebrity endorsements? Let us know in the comments or tag us on Twitter.
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