5 Ingredients You Need To Make Their Mouth Water

One of our favourite things to shoot here at SVG is food. Over the past 7 years we’ve worked on a lot of food & beverage video projects  and we’ve picked up a few tips on how to make your eats crave-able on screen. Unlike food photography, video is not just about visuals: It’s about combining image, sound and story into something that makes your audience feel something. Beyond snapping some pics on your cellphone (which can likely create a spectacular image) here are 5 things you’ll need to help you make professional, delicious food video…dare we say…Food Porn?

#1) Delicious Food

If you’re looking to make some oh so delicious food porn, it is imperative that you start with some actual food. This can technically be any type of food, but it sure helps if it looks good too (Colourful ingredients,  contrasts in texture  etc…). If your food is good enough to bring people through your doors, it’s definitely worth showing off. You are probably (definitely) going to need to prepare the dish a few times to make sure you have a finished product that looks perfect.

#2) Slow-Motion

Let’s face it: everything looks awesome in slow motion, especially food. Powdered sugar cascading over a hot, crispy funnel cake, a beautiful piece of meat being flipped on the grill, etc… To capture awesome slow motion you’ll need 2 main things: lot’s of light and a camera that can shoot at a high frame rate. We shot the slow motion in this video on a RED Epic, but for slightly smaller budgets, the Panasonic GH4 is an amazing option, shooting 96 fps at full 1080p. Slow things down even more in post-production.

#3) Sound Design

The more senses you can engage in your audience, the better. They won’t be able to smell or taste your food (yet) but there are several ways you can get them to connect with your content through sound. Start with sound effects (like a sizzling steak, ice cubes tumbling in a rock glass, biting into a crispy apple, etc…). You can also add emotion with music and ambient background sound. See if you can hear the subtle sound elements we added to this video about a pretty awesome Funnel Cake business.

#4) Use A Macro Lens

It’s all about the details! Beautiful food photography or cinematography relies on looking closer than the average bear. Have you ever looked close at a strawberry? (Of course you have). The beautiful deep red of the berry contrasted with the brilliant green pores (are they called pores?). The best way to show this off in a video is with a Macro Lens. Long story short, a good macro lens lets you get really close to the action while keeping sharp focus on those stunning details (while giving you the compression to blur out everything else.) One of my personal faves is the Canon 100mm 2.8L. Most of that funnel cake video was shot on said lens.

#5) Passion For Food

No matter what what type of food your showing off, it’s always a good idea to show people being passionate about it. Whether it’s passion for cooking it, eating it or even talking about it, that raw emotion will show your audience that the food is having an emotional  impact on these people. Watch someone take their first bite of a delicious meal in super slow motion…it’s pretty much exactly what happiness looks like.

Shoot Your Cake…And Eat It Too

I’ve been surrounded by food my entire working life. Before starting this video production company, I spent nearly 10 years in the restaurant industry (from a host at a rib joint right through to a juniour marketing executive at a major Canadian dining chain). Food does something special to people…it’s one of the greatest joys in life and we jump at every opportunity to work with food (and food people). The best part is that after we get the shot…we get to eat. If you’re looking for a professional team to capture your gorgeous cuisine, give us a call…we’ll be your wingman anytime 🙂
Bon Appetite!

 

Chris Stasiuk

Author Chris Stasiuk

Chris is a writer, director, digital marketer and entrepreneur. In 2009 he founded the Signature Video Group, a Toronto based video production & marketing agency. Since then he has produced more than 200 videos, many for some of Canada's most recognized brands. Hire Chris to produce your next video project or to speak at your event.

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