The third and final post to our ‘Gearing Up’ series is here, and we’re sure it’s been a rollercoaster of emotions. Over the last few weeks you’ve learned about the pre-production process of video, what’s involved in planning, what you need to consider, and how to execute. It may not have been easy, but you’ve arrived at the final step of your journey, which – depending on the project – can be either the easiest or most complex part of the project.
Today we’re going to be discussing post-production/editing, give you a few tips for distribution, and ask a few important questions to help you evaluate your process in order to improve in the future. While on paper this may be the shortest step, it can actually end up being a lot longer if you plan to track how well your online content is performing (which you should).
Let’s bring up our footage and get to it…
If you remember, at the end of last week’s post we mentioned choosing to edit the footage yourself or handing it off to a professional editor. If you still haven’t made that decision, now would be the time to do so.
As far as professionalism goes, if you have very little to no editing experience, we highly recommend outsourcing the post-production of your project. Sure, it may cost you a little bit of money but the final product will undoubtedly be higher quality. You can find many editors online – Kijiji and Facebook are great places to look and many editors will share their reels with you so you can determine what their skill level is before pulling the trigger.