A lot of people love football and a lot of people love Charlie Day. It seems like a no-brainer to put the two together which is exactly what DirecTV did in its latest ad. The 30-second spot promotes The DirecTV NFL Sunday Ticket subscription that lets you watch games from across the country, wherever you are. The satellite TV service provider makes a point to put Day in the kind of situations he’s known for: overtly weird and over-the-top, and he nails it.

The company is notorious for awesome celebrity cameos. In 2015, they ran a campaign featuring Rob Lowe, who used DirecTV, and awful versions of himself who subscribed to cable, followed by a similar campaign with quarterback Eli Peyton.

Celebrity endorsement¬†can go both ways. On one hand, it’s great publicity, but on another hand you’re tied to a person with an ever-changing image and opinion so it’s best to wade with caution. That being said, Charlie Day made this campaign one of the best of the year so far.

Madelaine Sawyers

Author Madelaine Sawyers

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