A lot of people love football and a lot of people love Charlie Day. It seems like a no-brainer to put the two together which is exactly what DirecTV did in its latest ad. The 30-second spot promotes The DirecTV NFL Sunday Ticket subscription that lets you watch games from across the country, wherever you are. The satellite TV service provider makes a point to put Day in the kind of situations he’s known for: overtly weird and over-the-top, and he nails it.
The company is notorious for awesome celebrity cameos. In 2015, they ran a campaign featuring Rob Lowe, who used DirecTV, and awful versions of himself who subscribed to cable, followed by a similar campaign with quarterback Eli Peyton.
Celebrity endorsement can go both ways. On one hand, it’s great publicity, but on another hand you’re tied to a person with an ever-changing image and opinion so it’s best to wade with caution. That being said, Charlie Day made this campaign one of the best of the year so far.
