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With the holidays coming up, there’s no better time to revisit some of the best Christmas and holiday commercials of all time. These ads leave lasting mark through nostalgic stories and festive cheer.

This list is sure to have you crying, laughing, or some combination of the two, so get out your tissues!

That being said, here are my ten favourite holiday advertisements that not only spread holiday cheer but also showcase heartwarming storytelling that leave you wanting more.

#1

Parking Spot – Audi (2017):

Starting off the list strong with this hilariously dramatic Audi commercial, showcasing the madness that is holiday shopping. Although very much exaggerated, this ad resonates with the universal struggle of finding parking during the holiday season. The clever use of the song “Carol of the Bells” adds an extra layer of intensity to really make this commercial what it is.

#2

A Holiday to Remember – Chevrolet (2023):

The holiday season can mean different things to different people and often it’s categorized as a happy time, but for a lot of people that’s not the case. Chevy really brings to life the bitter-sweet version of the holiday season, in this emotional but heartwarming ad. Such beautiful storytelling all centred around old and new memories, which is one of the most treasured parts of the holidays.

#3

Become More Christmas – Tesco (2023):

This might be one of my favourite ads ever. Not only does it have a great soundtrack, but it also is everything you want from a good commercial, it’s light, funny and also very touching. They really capture perfectly how catchy the holiday spirit is for some, and how others can be more reluctant in accepting it fully.

#4

Buster the Boxer – John Lewis (2016):

This list wouldn’t be complete without some cute animals making an appearance. At first glance, this commercial seems like it’s going to be a heartwarming tale of a father bringing joy to his daughter on Christmas. But in an unexpected turn of events, the neighbourhood animals steal the show.

#5

Joy Ride – Amazon (2023):

Although this is a very recent commercial, I believe it has the potential to become a timeless favourite. Amazon beautifully captures the essence of friendship, reliving childhood memories, and the gift of giving. It’s a touching reminder that the holiday spirit knows no age limits.

#6

The Supporting Act – BBC One (2017):

First off, the animation of this BBC ad is beautiful, you’d hardly know it was stop motion. Secondly, the storytelling is so amazing and touching that I forgot I was watching a commercial halfway through. BBC truly did a great job at telling a well rounded story in only two minutes.

#7

That is One Dirty Soda, Santa – Pepsi (2022):

Probably the funniest Christmas commercial I’ve ever seen. At first I was horrified at the Pepsi milk combo, then laughing out loud at Lindsay Lohan’s line. Topping it all off with the most clever tagline I’ve ever seen, “Pilk and Cookies”.

#8

A Christmas Love Story – The National Lottery (2022):

At number 10 we have this sweet modern love story that ties together fate and luck. The National Lottery really did well at turning serendipitous meetings into a metaphor for life’s lottery.

#9

Send From the Heart – An Post (2022):

An Post uses the Tin Man from “The Wizard of Oz” in this clever commercial about sending love to those who need it on the holidays. I promise you, this will immediately make you want to send mail to your loved ones.

#10

They’re coming. Be ready. – Argos (2022):

The holidays can be a stressful time for a lot of people, especially those who are hosting their friends and family. This Argos commercial over-exaggerates this idea in a hilarious way and even finishes it off with a clever version of the famous Jaws line “You’re gonna need a bigger boat.”

#11

Snow Brawl – Apple (2020):

Besides the snowball fight scene in the movie “Elf”, this is probably one of the most epic snowball fights you will ever see on camera, and somehow it was all filmed on an iPhone. Obviously they had a very talented crew and a big budget which made this what it is, but it’s still impressive and fun to watch.

If you’re interested in how they shot this, take a look at the behind the scenes video: https://www.youtube.com/watch?v=0out3YLogWY

#12

Too Good to Share – Walkers Crisps (2019):

Last but not least, this list wouldn’t be complete without the Queen of Christmas herself, making an appearance. Featuring her most popular song “All I Want for Christmas is You”, and of course the most memorable part of this ad which is her classic whistle note.

Alexandra Nopper

Author Alexandra Nopper

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