Netflix announced this morning that it is acquiring Signature Video Group, a Toronto based content agency specializing in documentary films and branded entertainment. Terms of...
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About The Opportunity SVG is seeking an awesome account coordinator for a full time contract position. The ideal candidate will have a background in communications...
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As much entertainment as TV shows provide, there has always been a noticeable gap connecting viewers to the digital world. Over the last few years,...
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When you see a video on social media, how does it make you feel? Does it change depending on the platform you view it on?...
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After much deliberation about falling viewership and declining public interest in the Oscars, last night’s show was truly one for the ages. Admittedly, the show...
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With Leonardo DiCaprio finally receiving a well-deserved Oscar for his performance in The Revenant last year, the Internet is grasping for new storylines as we...
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As an agency, one of our goals for 2017 was to enhance our online presence. One of the easiest ways to do that, especially considering...
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It’s nearly February, which for movie aficionados means one thing: Award season. The Golden Globes aired a few weeks ago and the Oscars are slated...
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There's something to be said for BuzzFeed videos, regardless of how you may view their content. Their ability to achieve such consistent success might be...
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It’s official. 2017 is officially underway, which means the clock is ticking for many of the biggest trends expected to come to fruition sometime this...
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Undoubtedly, 2016 has been the biggest year in history for video and video applications across the board. It seemed like every month we heard of...
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It sometimes seems like the film industry is moving much faster than we’re able to keep up with, as many pieces of new and innovative...
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With 2016 nearly at its close, we’ve started to turn our attention towards upcoming trends as they relate to video content. This year, we saw...
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The third and final post to our ‘Gearing Up’ series is here, and we’re sure it’s been a rollercoaster of emotions. Over the last few...
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Welcome back to part two of our ‘Gearing Up’ series for small businesses. If you missed It, last week we went over the pre-production basics...
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Over the next few weeks we’re going to be discussing video production, and how it relates to small businesses in particular. Throughout the last seven...
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It seems every holiday or social observance under the sun seems to find its way into a marketer’s “bag of tricks”. Some for good reason,...
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If you live in Canada, that means it’s Thanksgiving this weekend. As much as I love the turkey, wine, and other fall festivities that take...
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When we think of advertisements for corporate brands, the word ‘indie’ doesn’t really come to mind. We think of actors, scripts, studios and controlled conditions...
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This question came to me the other day when I was thinking about the relationship small businesses have with video, and whether or not it’s...
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When it comes to technology, there are often clear-cut winners and losers. Sure, every company gets kudos for its efforts in furthering the industry, but...
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Storytelling within branded content was one of the hottest “trends” in video marketing in 2016. With most of the major outlets anticipating an even bigger...
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*Disclaimer: this article may contain spoilers. Nerve, an under-the-radar thriller adventure movie gave viewers a bit of a stern talking to when it hit theatres...
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I recently read an article from Business2Community on 10 video marketing trends to look out for in 2017. Since we’ve been known to share or our...
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The last 24 hours has been interesting for many online creators. Creators, or influencers as we marketing folk like to call them, who use YouTube...
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The end of summer is near, which marks the beginning of television season. Many season premieres and new shows debut throughout September across a wide...
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Apple’s ‘shot on iPhone’ campaign has caught the advertising world by a bit of surprise. Not only has the entire campaign generated over 15 million...
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Every profession has a list of complication jargon, acronyms and slang that only insiders seem to know the exact meaning of. Whether you’re working on...
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As far as I can remember, every time I’ve come across an advertisement or commercial from an athletic gear, apparel or beverage manufacturer, I’ve always...
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When things are happening in the world, every brand and major corporation wants to be a part of it. Not only because it shows that...
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The Olympics are a great way for nations around the world to come together and unite in one of the finest delicacies of the modern...
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A common question when we think about the finer things in life – an extra slice of cake, another beer, or an extra half hour...
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5 Ingredients You Need To Make Their Mouth Water One of our favourite things to shoot here at SVG is food. Over the past 7 years we've worked...
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Like most technology nerds out there, I really want virtual reality to be great. The idea of experiencing an alternate world the way someone else...
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Corporations make a common misconception when designing a video for their marketing campaign, often assuming that the piece must be scripted, which isn’t necessarily the...
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Online video has been around since, well, the beginning of the online universe. What started as a communication vehicle for high level executives to discuss...
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A few weeks ago I wrote about filmmakers, and why, no matter what, they should play tons and tons of video games if they want...
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It’s probably almost impossible for me to even attempt to write about anything else other than Pokémon Go right about now. Within the last week...
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There I was, standing on the corner of a busy street in downtown Toronto during one of the busiest corporate technology conferences of the year....
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Picture yourself on YouTube - you’re doing a few renovations in your home and you try to search for a how-to video to help show...
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Corporate video has been around for a long time. Not nearly as long as other types of marketing and advertising, but since the beginning of...
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Summer has often been known as one of the "quieter" periods for brands when it comes to digital and video content. The most common argument...
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Before we get started, allow me to insert a quick disclaimer: I am in no way, shape or form condoning using Facebook on company time...
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In the business world, we have a habit of creating nicknames for hot new trends players in the industry. One of the most common ones...
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If you missed the news a few days ago, Twitter announced it is expanding the length of embedded videos from 30 to 140 seconds. While...
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I don’t think it’s possible for me to go a day without reminiscing of the times I used to sit at home and play video...
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In response to: http://www.businessinsider.com/neighbors-2-feminist-comedy-2016-5?platform=hootsuite I read an article about a new movie a few weeks ago that got me thinking about societal issues, trends and...
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How Businesses Can Use Facebook Continuous Live Video In Their PR Strategy When it comes to social media, Facebook is undeniably king. That’s why businesses…
Q2 Report Shows Video Is On Track With 2016 Predictions Predicted to be one of the key content marketing trends of 2016, it is clear…
Happy Mother's Day! There used to be a day when I could scroll through my Facebook feed and catch up on what my friends were up...
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Whether you’re working in the film industry or you’re a creative director at an agency, there is a fine line to walk when it comes...
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Over the years there have been several perfect examples of influencer partnerships. For every success story, there are dozens that had the rest of us...
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Click here to skip... When you power on the radio to hear the new Taylor Swift song, turn on the TV for your weekly fill...
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Why Canada? Canada is known for its blistering cold, igloo-filled landscapes and overuse of the word "eh". In reality, Canada is much more than "the...
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GoPro Fetch Reviewed By Frankie The Dachshund I'm a 4 year old Dachshund living/working in Toronto Canada. I sometimes work as a camera operator for the human man's video...
Read MoreIf you’ve seen Christopher Nolan’s Interstellar, you know just how awesome the sound was. SoundWorks Collection takes an exclusive behind the scenes look at how…
Grab Your Popcorn. It's Movie Night In many ways, filmmakers (especially indie filmmakers) are the ultimate entrepreneurs. They are natural risk takers with the...
Read MoreThe brand new DJI Inspire One drone is truly the first prosumer level aerial drone from DJI. This sci-fi looking flying machine features a 4k…
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi vitae dui et nunc ornare vulputate non fringilla massa. Praesent sit amet erat sapien, auctor consectetur…
Crowdsourcing has quickly become one of the most powerful tools for businesses of all shapes and sizes when it comes to things like graphic…
Short Answer: It Depends A few months ago I was asked to write on the topic of “how much does a corporate video cost?” for…
Okay, so we typically use this blog space to talk about video, social and marketing trends but with the theatrical release of Man of Steel…
The Back Story It had been been 8 months since I had the crazy idea to quit my cushy corporate marketing job, invest my life…
The Gumball 3000 Rally made a brief stop in Canada last week, visiting the Skylon Tower in Niagara Falls on their way to an overnight…
Okay, so we got to shoot a behind the scenes video for “Exotic Car/Fitness Model Calendar Photo-shoot with Affinity Luxury Car Rentals and Fitness Star…
So You’ve Got An Event Coming Up… In December we had the opportunity to visit the set of Fitness Star International and Affinity Luxury Car…
If you are a small business owner, this is probably worth a read. It could lead to increased traffic to your website, more phone calls…
Most of us know angry birds as a game to play on your mobile device when killing some time. Over the past week roughly 4…
Looks like NetFlix is watching what’s going on here up here in Canada, and they don’t like it either. The internet based supplier of movie…
Those Swiss sure are crafty. Not only do they have this school (IDSC) for super human science and technology whizzes, they also delivered a viral…
On March 28th, Google had a very quiet test launch for a social feature that could make a lot of noise in the SEO world….
Although we are a web video agency, we like to post on different marketing concepts that we believe will help a business with their bottom…
Online video is an excellent way to promote your business online, but are you employing the proper tactics to achieve your desired result? I just…
I just came across an interesting article on reelseo.com about the future of online video SEO (Search Engine Optimization) and I thought I would share…
Pepsi announced last week that it will be pulling its television spots for next years Superbowl. Instead, they will be spending their money on a…
When I first sit down with a new client to discuss what kind of video marketing strategy is best for them, the topic of viral…
There is no question that you need to market your business. Whether you are a national brand, small business or local restaurant, you need to…
Yesterday, Youtube announced on their official blog that users can now upload 1080p HD videos and share the high definition glory with friends, family and…
I just came across an interesting report from Comscore.com that talked about online video consumption in Canada. It looks like when we aren’t playing hockey,…