Recently, Signature Video Group collaborated with AGL Grass, a leading artificial grass company specializing in luxurious no infill artificial grass. The challenge? How do we...
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A dramatic title, yes. But the way of the influencer may be on its way out. And here’s why: Since the dawn of the influencer,...
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Toronto offers a ton of opportunities for every kind of filmmaker. Diverse neighbourhoods, modern studios and world-class talent make it a dream to work here. ...
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Before we get into the good stuff, I should say I am not TikTok famous, nor do I really have the credentials to be giving...
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My perspective is interesting. I was an actor for over a decade and now work behind the camera at a Top Creative Video Agency in...
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For many, becoming a film director is a dream job. The glitz, the glamour... getting to hang out with famous actors - and tell them...
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Halloween is a great time for brands to show their spooky creativity! It can be a horror movie parody, pranking unsuspecting victims, or using strangely...
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It’s that time of year again, where kids and teens all around the world are getting ready to go back to school. For some it...
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The people have spoken, and we hear you! You loved our last blog about Best Dog Ads Over The Last Decade so here we go...
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The actress turned account manager story Hi there! Samantha here. I’ve recently joined the SVG team as their Senior Account Manager. I’m excited to start...
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It’s no secret, Toronto is home to one of the most robust film industries around the globe. And with more and more productions taking place...
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Thanks to everyone who came to this presentation at EVX. You can access the full deck here. If you have a project that you would…
With Canada Day weekend upon us, many of us are getting that familiar itch for a summer road trip. Pair that with months of quarantine...
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It's no secret, people are watching videos online like never before. Between things YouTube, TikTok, Instagram and streaming services, millions of hours are spent watching...
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It’s no secret that farming is one of the oldest professions out there - around 12,000 years old. But farming is far from antiquated. It's...
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Your eyes are heavy. Each blink lasts a little longer. Your body is unable to move from the couch. But your brain says… “Just one...
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With the restrictions continuing to tighten around social gatherings, many carefully planned corporate and brand events are off the table. But rather than cancelling everything...
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This year has seen us lean on livestreaming like never before. With more events and social restrictions than ever before, all industries are leveraging live...
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If you’re a fan of Daniel Schiffer, you know that he is an insanely talented content creator with over 2 million subscribers on YouTube. He...
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The world has changed. The way of living for virtually everyone on the globe has shifted fundamentally. While some things will return to the way...
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Over the last decade, man's best friend has become marketing's most powerful asset. Overseen by our VP of Canine Relations, Sir Frankie, we've sniffed out...
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Samsung recently unveiled their latest line of smartphones, the S20 series, hyping up the phone’s 8K video shooting capabilities. The company says they have partnered...
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Are you an entrepreneur or aspiring to be one? Succeeding as an entrepreneur requires inspiration, motivation, and drive. We asked 20 entrepreneurs for movie recommendations...
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We all know that we live in the age of Instagram and influencers. Social media has opened the door for many to take off as...
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It's no secret that breaking into a creative industry is tough — from its highly demanding workload to the amount of competition out there. So,...
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Today, it seems like not a few seconds go by without a new food video popping up on social media. From restaurant features to how-to...
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As a human resources professional, your role is all about people. Whether you’re finding & retaining top talent, welcoming & training new employees, keeping your...
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We’re excited to offer an opportunity for an experienced video producer to grow with our established and expanding company. You will be our producer, lead...
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If you're a gamer, an entrepreneur, or a creator, you can make $1500 by having a camera crew follow you around for a day. SVG...
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Are you a video editor? We’re excited to offer a full-time opportunity for an experienced video editor to grow with our established and expanding company. ...
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Netflix announced this morning that it is acquiring Signature Video Group, a Toronto based content agency specializing in documentary films and branded entertainment. Terms of...
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You’re a company with a brilliant product that improves the lives of your users. Those users have incredible stories to tell and if you can...
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If you’re Canadian and planning to watch the Superbowl this weekend, you may be disappointed to hear that you won’t be able to watch American...
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If you’ve scrolled through your Facebook feed this week, you’ve probably seen a lot posts surrounding a particular viral commercial (hint, they sell razors). The...
Read MoreWe're excited to share a new piece of work! We had the pleasure of working with Autodesk Sketchbook and Downshift Studio to produce this shirt...
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Every creative knows that when you’re not creating, you have to be learning. The industry of film and video production is one that moves at...
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As a video production company in a competitive place like Toronto, we're always on the hunt for new tools that will give us that extra...
Read MoreStaying busy and successful as a video production company means always being ahead of the curve. In a world where technology is ever-evolving at a...
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Niagara Falls is one of the wonders of the world and is definitely something everyone should experience at some point. But there is so much...
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In the Fall of 2017, our friends at Musicbed and Filmsupply hosted the first ever Film+Music Conference. The event was meant to bring together people...
Read MoreFor some, the summer months are a time to take things a little bit slower. It’s a time for cottages and weekend getaways. While here...
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Last Friday, the 2018 Winter Olympics kicked off in PyeongChang, South Korea. While athletes show off their flair for sub-zero feats, big brands and some...
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Yesterday, millions of people skipped out on brunches, yoga classes and Sunday chores to witness arguably the most “American” tradition out there: The Super Bowl....
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As a video production company, a question we get a lot is “What do you shoot on?”. The answer? It depends. Every shoot is different...
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If you’re thinking about creating a business film to showcase your company’s expertise, the first step is to determine your story. Want do you want...
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2018 is officially underway. After a few days of R&R, we’re recharged and back to work. We don’t know about you, but over the past...
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If you work in the public relations sector, you’ve noticed that things have changed. The rise of social media and the instant content sharing that...
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The phrase goes “Location, location, location”. What’s true in real estate is also true in video production. Whether it's an epic skyline, a unique street...
Read MoreThis past October , we traveled to Colorado with Autodesk Sketchbook to create a short documentary about Jeremy Lacy. An industrial designer by day, Jeremy...
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As an event planner, you are a master at the details. You take pride in ensuring that every project you are a part of runs...
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It is perhaps the buzzword of the year: millennial. For recruiters, millennials are particularly meaningful - by 2025 this group will account for three quarters of the work...
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Unless you’ve been living under a rock for the past decade, you know that drones have become more and more integral to film and video...
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If you’ve been on Youtube lately (and I know you have been), you’ve probably seen a bumper ad. Youtube launched this six-second pre-roll format last...
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Autumn is a sentimental time for a lot of us. Come September, people leap back into school and work with new found optimism and energy...
Read MoreThis Is a Generic Millennial Ad from Dissolve on Vimeo.
If there's one thing all advertisers want right now, it's to capture the minds and the wallets of millennials. Marketing magazines and blogs (ours included, admittedly)...
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So you have an awesome logo and you have an awesome video. But you don’t have best practices to put your awesome logo into your...
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Growing up, the older I got the less cool everything I liked before became. With every new school year, the clothes I wore, the toys...
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Over the last decade, social media has progressively changed a lot: from the way we communicate, to the way we ingest news and the way...
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A few weeks back, the Academy of Television Arts and Sciences announced the 69th annual Emmy nominations. Following a trend that emerged last year with...
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When it comes to audio-visual editing, mankind has come a long way. From the first "talkie" or film with sound in 1927 to manually splicing...
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Every advertiser and businessperson knows that the key to winning and retaining customers is to engage with them in a meaningful way. While traditional video...
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Canadians are not usually perceived as quite as patriotic as our American neighbours, but with this year marking Canada’s 150th birthday there is a special...
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With summer officially underway, festival and event season is in full swing. With one festival already under our belts this year, we are reminded of...
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In 2017, we live in an era of mass distrust. With fake news peppered into our everyday digital encounters and an endless stream of click-bait...
Read MoreAbout The Opportunity SVG is seeking an awesome account coordinator for a full time contract position. The ideal candidate will have a background in communications...
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As much entertainment as TV shows provide, there has always been a noticeable gap connecting viewers to the digital world. Over the last few years,...
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When you see a video on social media, how does it make you feel? Does it change depending on the platform you view it on?...
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After much deliberation about falling viewership and declining public interest in the Oscars, last night’s show was truly one for the ages. Admittedly, the show...
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With Leonardo DiCaprio finally receiving a well-deserved Oscar for his performance in The Revenant last year, the Internet is grasping for new storylines as we...
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As an agency, one of our goals for 2017 was to enhance our online presence. One of the easiest ways to do that, especially considering...
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It’s nearly February, which for movie aficionados means one thing: Award season. The Golden Globes aired a few weeks ago and the Oscars are slated...
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There's something to be said for BuzzFeed videos, regardless of how you may view their content. Their ability to achieve such consistent success might be...
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It’s official. 2017 is officially underway, which means the clock is ticking for many of the biggest trends expected to come to fruition sometime this...
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Undoubtedly, 2016 has been the biggest year in history for video and video applications across the board. It seemed like every month we heard of...
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It sometimes seems like the film industry is moving much faster than we’re able to keep up with, as many pieces of new and innovative...
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With 2016 nearly at its close, we’ve started to turn our attention towards upcoming trends as they relate to video content. This year, we saw...
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The third and final post to our ‘Gearing Up’ series is here, and we’re sure it’s been a rollercoaster of emotions. Over the last few...
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Welcome back to part two of our ‘Gearing Up’ series for small businesses. If you missed It, last week we went over the pre-production basics...
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Over the next few weeks we’re going to be discussing video production, and how it relates to small businesses in particular. Throughout the last seven...
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It seems every holiday or social observance under the sun seems to find its way into a marketer’s “bag of tricks”. Some for good reason,...
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If you live in Canada, that means it’s Thanksgiving this weekend. As much as I love the turkey, wine, and other fall festivities that take...
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When we think of advertisements for corporate brands, the word ‘indie’ doesn’t really come to mind. We think of actors, scripts, studios and controlled conditions...
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This question came to me the other day when I was thinking about the relationship small businesses have with video, and whether or not it’s...
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When it comes to technology, there are often clear-cut winners and losers. Sure, every company gets kudos for its efforts in furthering the industry, but...
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Storytelling within branded content was one of the hottest “trends” in video marketing in 2016. With most of the major outlets anticipating an even bigger...
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*Disclaimer: this article may contain spoilers. Nerve, an under-the-radar thriller adventure movie gave viewers a bit of a stern talking to when it hit theatres...
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I recently read an article from Business2Community on 10 video marketing trends to look out for in 2017. Since we’ve been known to share or our...
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The last 24 hours has been interesting for many online creators. Creators, or influencers as we marketing folk like to call them, who use YouTube...
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The end of summer is near, which marks the beginning of television season. Many season premieres and new shows debut throughout September across a wide...
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Apple’s ‘shot on iPhone’ campaign has caught the advertising world by a bit of surprise. Not only has the entire campaign generated over 15 million...
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Every profession has a list of complication jargon, acronyms and slang that only insiders seem to know the exact meaning of. Whether you’re working on...
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As far as I can remember, every time I’ve come across an advertisement or commercial from an athletic gear, apparel or beverage manufacturer, I’ve always...
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When things are happening in the world, every brand and major corporation wants to be a part of it. Not only because it shows that...
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Corporations make a common misconception when designing a video for their marketing campaign, often assuming that the piece must be scripted, which isn’t necessarily the...
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Online video has been around since, well, the beginning of the online universe. What started as a communication vehicle for high level executives to discuss...
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A few weeks ago I wrote about filmmakers, and why, no matter what, they should play tons and tons of video games if they want...
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It’s probably almost impossible for me to even attempt to write about anything else other than Pokémon Go right about now. Within the last week...
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There I was, standing on the corner of a busy street in downtown Toronto during one of the busiest corporate technology conferences of the year....
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Picture yourself on YouTube - you’re doing a few renovations in your home and you try to search for a how-to video to help show...
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Corporate video has been around for a long time. Not nearly as long as other types of marketing and advertising, but since the beginning of...
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Summer has often been known as one of the "quieter" periods for brands when it comes to digital and video content. The most common argument...
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Before we get started, allow me to insert a quick disclaimer: I am in no way, shape or form condoning using Facebook on company time...
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In the business world, we have a habit of creating nicknames for hot new trends players in the industry. One of the most common ones...
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If you missed the news a few days ago, Twitter announced it is expanding the length of embedded videos from 30 to 140 seconds. While...
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I don’t think it’s possible for me to go a day without reminiscing of the times I used to sit at home and play video...
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In response to: http://www.businessinsider.com/neighbors-2-feminist-comedy-2016-5?platform=hootsuite I read an article about a new movie a few weeks ago that got me thinking about societal issues, trends and...
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How Businesses Can Use Facebook Continuous Live Video In Their PR Strategy When it comes to social media, Facebook is undeniably king. That’s why businesses…
Q2 Report Shows Video Is On Track With 2016 Predictions Predicted to be one of the key content marketing trends of 2016, it is clear…
Happy Mother's Day! There used to be a day when I could scroll through my Facebook feed and catch up on what my friends were up...
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Whether you’re working in the film industry or you’re a creative director at an agency, there is a fine line to walk when it comes...
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Over the years there have been several perfect examples of influencer partnerships. For every success story, there are dozens that had the rest of us...
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Click here to skip... When you power on the radio to hear the new Taylor Swift song, turn on the TV for your weekly fill...
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Why Canada? Canada is known for its blistering cold, igloo-filled landscapes and overuse of the word "eh". In reality, Canada is much more than "the...
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GoPro Fetch Reviewed By Frankie The Dachshund I'm a 4 year old Dachshund living/working in Toronto Canada. I sometimes work as a camera operator for the human man's video...
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Grab Your Popcorn. It's Movie Night In many ways, filmmakers (especially indie filmmakers) are the ultimate entrepreneurs. They are natural risk takers with the...
Read MoreWhat is 1080p? What’s the difference between 1080, 720 and 4k? Maybe you’ve never even heard of 4k but there is more than enough video…
While it might seem early to run with a ‘top-of-2014’ video roster, it is a testament to how quickly corporate video production moves in our…
Event video, behind the scenes video and general corporate event coverage was cool when it was new but the expectations on what and how to…
In an earlier article, we outlined the critical impact that video marketing can and will have on business, as digital practices begin to rely…
Over 35,000 professionals practice real estate in the Greater Toronto Area. That is a lot of noise to cut through. As one of the best…
Crowdsourcing has quickly become one of the most powerful tools for businesses of all shapes and sizes when it comes to things like graphic…
Short Answer: It Depends A few months ago I was asked to write on the topic of “how much does a corporate video cost?” for…
LinkedIN is currently ‘digital home base’ for more than 225 million members around the world who are building their professional social network. Since launch in…
In order to stay on top of Toronto’s video marketing industry, a video production company has to be willing to keep things fresh, explore new…
Mississauga, ON, June 2013–With YouTube quickly growing as the #1 destination for viewed content online, it is a compelling stomping ground for any Toronto video…
Okay, so we typically use this blog space to talk about video, social and marketing trends but with the theatrical release of Man of Steel…
YouTube is currently the second, most widely used search engine in existence. As web users migrate more and more toward narrative video content on the…
In the age of digital media, content is king. At breakneck speeds, consumers and businesses alike are bombarded with corporate video, branded content and online…
The Back Story It had been been 8 months since I had the crazy idea to quit my cushy corporate marketing job, invest my life…
The Gumball 3000 Rally made a brief stop in Canada last week, visiting the Skylon Tower in Niagara Falls on their way to an overnight…
Okay, so we got to shoot a behind the scenes video for “Exotic Car/Fitness Model Calendar Photo-shoot with Affinity Luxury Car Rentals and Fitness Star…
So You’ve Got An Event Coming Up… In December we had the opportunity to visit the set of Fitness Star International and Affinity Luxury Car…
If you are a small business owner, this is probably worth a read. It could lead to increased traffic to your website, more phone calls…
Most of us know angry birds as a game to play on your mobile device when killing some time. Over the past week roughly 4…
Looks like NetFlix is watching what’s going on here up here in Canada, and they don’t like it either. The internet based supplier of movie…
Those Swiss sure are crafty. Not only do they have this school (IDSC) for super human science and technology whizzes, they also delivered a viral…
On March 28th, Google had a very quiet test launch for a social feature that could make a lot of noise in the SEO world….
Although we are a web video agency, we like to post on different marketing concepts that we believe will help a business with their bottom…
Online video is an excellent way to promote your business online, but are you employing the proper tactics to achieve your desired result? I just…
I just came across an interesting article on reelseo.com about the future of online video SEO (Search Engine Optimization) and I thought I would share…
Pepsi announced last week that it will be pulling its television spots for next years Superbowl. Instead, they will be spending their money on a…
When I first sit down with a new client to discuss what kind of video marketing strategy is best for them, the topic of viral…
There is no question that you need to market your business. Whether you are a national brand, small business or local restaurant, you need to…
Yesterday, Youtube announced on their official blog that users can now upload 1080p HD videos and share the high definition glory with friends, family and…
I just came across an interesting report from Comscore.com that talked about online video consumption in Canada. It looks like when we aren’t playing hockey,…