We’re excited to offer an opportunity for an experienced video producer to grow with our established and expanding company. You will be our producer, lead...
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Are you a video editor? We’re excited to offer a full-time opportunity for an experienced video editor to grow with our established and expanding company. ...
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Netflix announced this morning that it is acquiring Signature Video Group, a Toronto based content agency specializing in documentary films and branded entertainment. Terms of...
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If you work in the public relations sector, you’ve noticed that things have changed. The rise of social media and the instant content sharing that...
Read MoreThis Is a Generic Millennial Ad from Dissolve on Vimeo.
If there's one thing all advertisers want right now, it's to capture the minds and the wallets of millennials. Marketing magazines and blogs (ours included, admittedly)...
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So you have an awesome logo and you have an awesome video. But you don’t have best practices to put your awesome logo into your...
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Every advertiser and businessperson knows that the key to winning and retaining customers is to engage with them in a meaningful way. While traditional video...
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In 2017, we live in an era of mass distrust. With fake news peppered into our everyday digital encounters and an endless stream of click-bait...
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When you see a video on social media, how does it make you feel? Does it change depending on the platform you view it on?...
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As an agency, one of our goals for 2017 was to enhance our online presence. One of the easiest ways to do that, especially considering...
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It’s official. 2017 is officially underway, which means the clock is ticking for many of the biggest trends expected to come to fruition sometime this...
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It sometimes seems like the film industry is moving much faster than we’re able to keep up with, as many pieces of new and innovative...
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The third and final post to our ‘Gearing Up’ series is here, and we’re sure it’s been a rollercoaster of emotions. Over the last few...
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Welcome back to part two of our ‘Gearing Up’ series for small businesses. If you missed It, last week we went over the pre-production basics...
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Over the next few weeks we’re going to be discussing video production, and how it relates to small businesses in particular. Throughout the last seven...
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If you live in Canada, that means it’s Thanksgiving this weekend. As much as I love the turkey, wine, and other fall festivities that take...
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When we think of advertisements for corporate brands, the word ‘indie’ doesn’t really come to mind. We think of actors, scripts, studios and controlled conditions...
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When it comes to technology, there are often clear-cut winners and losers. Sure, every company gets kudos for its efforts in furthering the industry, but...
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I recently read an article from Business2Community on 10 video marketing trends to look out for in 2017. Since we’ve been known to share or our...
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Apple’s ‘shot on iPhone’ campaign has caught the advertising world by a bit of surprise. Not only has the entire campaign generated over 15 million...
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Every profession has a list of complication jargon, acronyms and slang that only insiders seem to know the exact meaning of. Whether you’re working on...
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As far as I can remember, every time I’ve come across an advertisement or commercial from an athletic gear, apparel or beverage manufacturer, I’ve always...
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When things are happening in the world, every brand and major corporation wants to be a part of it. Not only because it shows that...
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Like most technology nerds out there, I really want virtual reality to be great. The idea of experiencing an alternate world the way someone else...
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A few weeks ago I wrote about filmmakers, and why, no matter what, they should play tons and tons of video games if they want...
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Corporate video has been around for a long time. Not nearly as long as other types of marketing and advertising, but since the beginning of...
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Summer has often been known as one of the "quieter" periods for brands when it comes to digital and video content. The most common argument...
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Before we get started, allow me to insert a quick disclaimer: I am in no way, shape or form condoning using Facebook on company time...
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In the business world, we have a habit of creating nicknames for hot new trends players in the industry. One of the most common ones...
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If you missed the news a few days ago, Twitter announced it is expanding the length of embedded videos from 30 to 140 seconds. While...
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I don’t think it’s possible for me to go a day without reminiscing of the times I used to sit at home and play video...
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In response to: http://www.businessinsider.com/neighbors-2-feminist-comedy-2016-5?platform=hootsuite I read an article about a new movie a few weeks ago that got me thinking about societal issues, trends and...
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How Businesses Can Use Facebook Continuous Live Video In Their PR Strategy When it comes to social media, Facebook is undeniably king. That’s why businesses…
Q2 Report Shows Video Is On Track With 2016 Predictions Predicted to be one of the key content marketing trends of 2016, it is clear…
Happy Mother's Day! There used to be a day when I could scroll through my Facebook feed and catch up on what my friends were up...
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Click here to skip... When you power on the radio to hear the new Taylor Swift song, turn on the TV for your weekly fill...
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Why Canada? Canada is known for its blistering cold, igloo-filled landscapes and overuse of the word "eh". In reality, Canada is much more than "the...
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Grab Your Popcorn. It's Movie Night In many ways, filmmakers (especially indie filmmakers) are the ultimate entrepreneurs. They are natural risk takers with the...
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Event video, behind the scenes video and general corporate event coverage was cool when it was new but the expectations on what and how to…
Crowdsourcing has quickly become one of the most powerful tools for businesses of all shapes and sizes when it comes to things like graphic…
In order to stay on top of Toronto’s video marketing industry, a video production company has to be willing to keep things fresh, explore new…
The Back Story It had been been 8 months since I had the crazy idea to quit my cushy corporate marketing job, invest my life…