Netflix announced this morning that it is acquiring Signature Video Group, a Toronto based content agency specializing in documentary films and branded entertainment. Terms of...
Read MoreThis Is a Generic Millennial Ad from Dissolve on Vimeo.
If there's one thing all advertisers want right now, it's to capture the minds and the wallets of millennials. Marketing magazines and blogs (ours included, admittedly)...
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So you have an awesome logo and you have an awesome video. But you don’t have best practices to put your awesome logo into your...
Read MoreA lot of people love football and a lot of people love Charlie Day. It seems like a no-brainer to put the two…
Over the last decade, social media has progressively changed a lot: from the way we communicate, to the way we ingest news and the way...
Read MoreAcclaimed director Kathryn Bigelow, known for works like Zero Dark Thirty and her recent release Detroit, has waded into VR territory with a short documentary….
Last week, the Toronto International Film Festival announced its first slate of films to be featured in the 2017 programme. Among them is...
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When it comes to audio-visual editing, mankind has come a long way. From the first "talkie" or film with sound in 1927 to manually splicing...
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Every advertiser and businessperson knows that the key to winning and retaining customers is to engage with them in a meaningful way. While traditional video...
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Canadians are not usually perceived as quite as patriotic as our American neighbours, but with this year marking Canada’s 150th birthday there is a special...
Read MoreThis week, Apple released a new ad focused on the "Memories" feature on the iPhone, a curation tool that creates collections of the user's photos...
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In 2017, we live in an era of mass distrust. With fake news peppered into our everyday digital encounters and an endless stream of click-bait...
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As much entertainment as TV shows provide, there has always been a noticeable gap connecting viewers to the digital world. Over the last few years,...
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When you see a video on social media, how does it make you feel? Does it change depending on the platform you view it on?...
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After much deliberation about falling viewership and declining public interest in the Oscars, last night’s show was truly one for the ages. Admittedly, the show...
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It’s nearly February, which for movie aficionados means one thing: Award season. The Golden Globes aired a few weeks ago and the Oscars are slated...
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There's something to be said for BuzzFeed videos, regardless of how you may view their content. Their ability to achieve such consistent success might be...
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Undoubtedly, 2016 has been the biggest year in history for video and video applications across the board. It seemed like every month we heard of...
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With 2016 nearly at its close, we’ve started to turn our attention towards upcoming trends as they relate to video content. This year, we saw...
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It seems every holiday or social observance under the sun seems to find its way into a marketer’s “bag of tricks”. Some for good reason,...
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When it comes to technology, there are often clear-cut winners and losers. Sure, every company gets kudos for its efforts in furthering the industry, but...
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Storytelling within branded content was one of the hottest “trends” in video marketing in 2016. With most of the major outlets anticipating an even bigger...
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*Disclaimer: this article may contain spoilers. Nerve, an under-the-radar thriller adventure movie gave viewers a bit of a stern talking to when it hit theatres...
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I recently read an article from Business2Community on 10 video marketing trends to look out for in 2017. Since we’ve been known to share or our...
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The last 24 hours has been interesting for many online creators. Creators, or influencers as we marketing folk like to call them, who use YouTube...
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The end of summer is near, which marks the beginning of television season. Many season premieres and new shows debut throughout September across a wide...
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Every profession has a list of complication jargon, acronyms and slang that only insiders seem to know the exact meaning of. Whether you’re working on...
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As far as I can remember, every time I’ve come across an advertisement or commercial from an athletic gear, apparel or beverage manufacturer, I’ve always...
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When things are happening in the world, every brand and major corporation wants to be a part of it. Not only because it shows that...
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A common question when we think about the finer things in life – an extra slice of cake, another beer, or an extra half hour...
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Online video has been around since, well, the beginning of the online universe. What started as a communication vehicle for high level executives to discuss...
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A few weeks ago I wrote about filmmakers, and why, no matter what, they should play tons and tons of video games if they want...
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It’s probably almost impossible for me to even attempt to write about anything else other than Pokémon Go right about now. Within the last week...
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Summer has often been known as one of the "quieter" periods for brands when it comes to digital and video content. The most common argument...
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Before we get started, allow me to insert a quick disclaimer: I am in no way, shape or form condoning using Facebook on company time...
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If you missed the news a few days ago, Twitter announced it is expanding the length of embedded videos from 30 to 140 seconds. While...
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I don’t think it’s possible for me to go a day without reminiscing of the times I used to sit at home and play video...
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In response to: http://www.businessinsider.com/neighbors-2-feminist-comedy-2016-5?platform=hootsuite I read an article about a new movie a few weeks ago that got me thinking about societal issues, trends and...
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How Businesses Can Use Facebook Continuous Live Video In Their PR Strategy When it comes to social media, Facebook is undeniably king. That’s why businesses…
Q2 Report Shows Video Is On Track With 2016 Predictions Predicted to be one of the key content marketing trends of 2016, it is clear…
Happy Mother's Day! There used to be a day when I could scroll through my Facebook feed and catch up on what my friends were up...
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Over the years there have been several perfect examples of influencer partnerships. For every success story, there are dozens that had the rest of us...
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Click here to skip... When you power on the radio to hear the new Taylor Swift song, turn on the TV for your weekly fill...
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