The challenge:
How do we introduce a new sketching software to creatives around the globe?
Our solution:
We produced a series of short, documentary films that profiled some of the world's most prolific artists. Origin story, inspiration and the tools they use. We also created multiple TV commercials and social cuts from the raw materials.
The Results:
To date, the campaign has earned 6 million + minutes watched (organic) and Sketchbook has been downloaded 600,000+ times.
Services
- Strategy
- Creative & Scripting
- Casting
- Production
- Post-production
- Colour & Sound
We've engaged SVG on major product launches, social media initiatives and brand hero campaigns and they deliver every single time. Hire this company.
Kyle RuncimanDirector Of Digital Content - Autodesk Sketchbook