The challenge:
How do we help a global real estate brand re-define luxury to their large audience?
Our solution:
Introducing: Live Your Luxury - A brand defining statement and collection of best-in-class visual assets. 750+ (and counting) video and photo assets depicting the fact that luxury is unique to the beholder.
We developed dozens of unique moments that capture the spirit of beautiful moments happing in and around spectacular real estate. An modern alpine masterpiece, a city penthouse with magical views, a private lakefront cottage retreat...the list goes on.
We captured these scenes in depth with cutting edge cinema tools and transformed them into a wide variety of assets including social ads, brand essence films, trade show and event material and a massive library of original stock footage exclusive to their dealer network.
The Results:
The campaign is a massive success and the entire collection has yet to be launched. Thousands of unique posts, millions of organic views and multiple international marketing awards. The client is thrilled, the work is ongoing and brand awareness and recognition grows with each passing moment.
Services
- Strategy
- Creative & Scripting
- Casting
- Production
- Post-production
- Colour & Sound
- Optimization & content management
Industry
- Real estate
- Lifestyle Brand
Read the full 5-star review on Clutch.
”This entire project has turned into something larger because we've gotten so much amazing content from SVG. This is a brand defining campaign and I can not thank our partners at SVG enough.
Katleyn CastellanoSenior VP Marketing, Engel & Volkers Americas