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      ISMP hired us to develop and produce a PSA about medication errors in Canada. With the help of the talented Peter Higginson as our lead, we demonstrate just how easy it can be for a medication error to become life threatening. The ultimate goal is to inspire Pharmacists nationwide to subscribe to CPHir, a program that helps them reduce the number of medication errors in their pharmacy.

      Client: ISMP

      Director: Chris Stasiuk

      Agency: SVG

      Videos Produced: 1

      Shot On: Sony FS100

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