Motoamore is a charity that was built to raise money for cancer research, while honouring the memory of Rob Muzzo. This year marked the 10th year of their annual event, so they decided to go huge: Rogers Centre, a full sized ferris wheel, dinner, dancing, magic from David Blaine and a private concert from Lenny Kravitz. They wanted a cinematic event video that captured the evening and create an asset that could be used in future fundraising efforts.