Our long standing client came to us with the prospect of shooting an wing eating competition. We took it to the next level by bringing in our friend Furious Pete (A YouTube Star with more than 300 million views) to host and compete in the competition. The result was a video campaign with more than 600,000 views and more than 1 million minutes watched. This is a great example of how a properly executed branded content campaign can put eyeballs on your brand.