The challenge:
How do we help The Globe and Mail subscribers get to know their favourite journalists?
Our solution:
We allowed readers to go "Beyond the Byline" and sit in on intimate conversations with the paper's top journalists. In total, we created 8 90-second profiles and 8 30-second social cuts.
Services
- Strategy
- Creative
- Production
- Post-production
- Colour & Sound
Industry
Media Organization