The Globe and Mail

Branded Content

The challenge:

How do we help The Globe and Mail subscribers get to know their favourite journalists?

Our solution:

We allowed readers to go "Beyond the Byline" and sit in on intimate conversations with the paper's top journalists. In total, we created 8 90-second profiles and 8 30-second social cuts.


  • Strategy
  • Creative
  • Production
  • Post-production
  • Colour & Sound


Media Organization